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3.31.2008

"Corporate social responsibility is a sham."

"Corporate social responsibility is a sham. True social responsibility comes from individual consumers. "- Inspired by James Gilmore & Joseph Pine, authors of Authenticity: What Consumers Really Want

From FastCompany.com
Posted by Bob at 2:24 PM

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Blog Archive

  • ▼  2008 (130)
    • ►  June (2)
    • ►  May (19)
    • ►  April (31)
    • ▼  March (40)
      • "Corporate social responsibility is a sham."
      • T-Mobile Wants Engadget to Drop Its Colors
      • AdAge Concludes that Marketers Must Learn Digital ...
      • Age of Conversation - Groundbreaking book launches...
      • Nicely played, Netflix
      • Batman: The Dark Knight continues its viral ways
      • Nearly 73% of respondents sometimes or always use ...
      • Most consumers don't accurately comprehend the ter...
      • Spot Runner Launches Political Site, Stock Footage...
      • Zappos Advertises at Airport Security
      • Powerlines, the latest buzzword - this time for gr...
      • FOX Business uses competition's flubs in ads
      • Is your company a vitamin or a pain killer?
      • Does Walgreen's Matter?
      • Dilbert cartoon gets guy fired
      • Google's 2D Barcode Program Getting Traction
      • Railroads go customer-centric to reinvent themselves
      • Crazy Ad for Bicycle Safety
      • How many record execs does it take to screw in a l...
      • Modernista takes a bold step, fully embraces socia...
      • Small Businesses Leverage the Blogging World
      • Ten Things Every Marketer Should Know About Wikipedia
      • Fast Company showing a lack of creativity
      • Thank you Springwise, who alerted us to 5starbaby...
      • Century 21 Creates First Real Estate YouTube Channel
      • Companies Court Blogs to Hit Niches
      • Getting a handle on social media
      • Product Naming Sparks International Crisis
      • Naming rights for Dubai Metro
      • More Entrepreneurs Make Hay with Spitzer
      • Book Recommendation: The New Rules of Marketing
      • Direct mail meets targeted product trial
      • Why Starbucks Closed its Doors for a Day
      • Virgin Mobile moves deftly and brilliantly with Sp...
      • MarketingSherpa’s 2008 Email Awards
      • Airwalk decides MySpace might be on to something
      • Divinity Metrics Measures Brands' Online Video Pre...
      • Batman movie launches another viral campaign
      • New report says Google's clicks have risen, not fa...
      • When $471 per share is "Falling Back to Earth"
    • ►  February (10)
    • ►  January (28)
  • ►  2007 (8)
    • ►  December (8)
  • ►  2005 (18)
    • ►  April (2)
    • ►  February (9)
    • ►  January (7)
  • ►  2004 (76)
    • ►  December (7)
    • ►  November (5)
    • ►  October (10)
    • ►  September (14)
    • ►  August (12)
    • ►  July (28)
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Bob
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