Check it out. Affinnova is featured in the cover story of this month's Forbes magazine! It took 9 mos. to make this happen. Takes a lot for a small, relatively untested company to get into one of the big 3 business pubs.
We've seen some leads start to trickle in. I think we need to give it a little more time, it was only out last week. Fingers crossed.
Believe it or not, it took about 9 months to get just that small coverage in Forbes. They started with us thinking it would be a small profile, and when they spoke to us they decided to make us a part of a larger cover story.
They spent a lot of time with our genetics folks, but not much made it in. I think there are 2 reasons why. One, I think despite anyone's best efforts its a tough concept to sell to the editor. Case in point, it was tough even for me to properly explain in State College. Two, Forbes is more of a general trend pub, so to get too much into the "cool technology" they would tend to speak of it in simpler terms in the context of the larger story.
We've seen some leads start to trickle in. I think we need to give it a little more time, it was only out last week. Fingers crossed.
ReplyDeleteBelieve it or not, it took about 9 months to get just that small coverage in Forbes. They started with us thinking it would be a small profile, and when they spoke to us they decided to make us a part of a larger cover story.
They spent a lot of time with our genetics folks, but not much made it in. I think there are 2 reasons why. One, I think despite anyone's best efforts its a tough concept to sell to the editor. Case in point, it was tough even for me to properly explain in State College. Two, Forbes is more of a general trend pub, so to get too much into the "cool technology" they would tend to speak of it in simpler terms in the context of the larger story.