As if you weren't already a little worried about privacy at public wi-fi spots - Placecast is releasing a product that targets users by Wi-Fi hotspot, delivering ads based on where they are and what content they're perusing.
From the article... "All this is done without any issue of privacy, as we do not need to know who the user is. This is not user-centric, it's place-centric," said Bezancon. "I'm in a particular place at a particular time and usually there are reasons why I'm here and we can infer from that perspective the form of behavior we can target against."
From the article...
ReplyDelete"All this is done without any issue of privacy, as we do not need to know who the user is. This is not user-centric, it's place-centric," said Bezancon. "I'm in a particular place at a particular time and usually there are reasons why I'm here and we can infer from that perspective the form of behavior we can target against."