Check out some small businesses leveraging the power of blogs in today’s WSJ, such as Bean Bag chair maker Sumo Lounge International. They worked with tech blog powerhouse Engadget to successfully get exposure for their products directly in front of the right audience. "2 years after the initial deal with Engadget, Sumo Lounge has been reviewed by 250 bloggers and has tripled profits."From WOMMA Word via MarketingEnvironmentalism
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