The Physics of Marketing - Newton’s Law of Gravitation

If big brands - Coke, FedEx, Nike, etc. - are large enough entities that they have consumer "gravity"...how do little brands stand a chance of getting some of that “pull” with customers. According to davidebowman.com, proximity - the other part of Newton’s Theory.

Small companies must get close to the customer in order to stand any chance of survival. They can actually use this to thrive and exert considerable influence if properly executed.

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From davidebowman.com