Cool Quote - 12.28.04

Scott came across this quote and thought we would enjoy:

So, in 2005, marketers will need to understand the essence of their brands -- the one thing that they stand for -- then communicate symbolically to reach these consumers (all of us) who are struggling to process the information load that comes their way on a daily basis. Keep it simple, sensory (sensorial experiences reunite us with our biological rhythms), empathetic (understand our time-pressed needs), and optimistic (give us small moments of joy as we go about our day).

No comments: