Cool Quote - 11.30.04

"If you wish in this world to advance your merits you're bound to enhance; you must stir it and stump it, and blow your own trumpet, or, trust me, you haven't a chance." - William S. Gilbert (1836 - 1911)


Brand Loyalty 2004

Search engine extraordinaire Google has shot up to No. 1 among consumers in the latest Brand Keys' Customer Loyalty Leaders survey, overtaking Avis, which held the top spot for the past seven years. Brand Keys adds new brands yearly according to respondents' unaided mentions in the twice-yearly study, which polls 16,000-plus men and women aged 21-60.

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BRANDWEEK, October 25, 2004


The Marketers' Challenges

The marketing and advertising industries are feeling the pressure more than ever to change and innovate. Commenting on what the persuasion industries are confronting today are Kevin Roberts, CEO, Saatchi & Saatchi Worldwide; Douglas Atkin,chief strategy officer for Merkley+Partners; Bob Garfield, columnist for Advertising Age; Andy Spade, Song Airlines' creative consultant; Naomi Klein, author of No Logo; and Mark Crispin Miller, media critic.

These excerpts are drawn from their extended FRONTLINE interviews.


Cool Quote - 11.11.04

"Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than outright exposure. Life is a daring adventure or nothing at all." - Helen Keller


The Decline of Brands

Sure, there are more brands than ever. But they're taking a beating - or, even worse, being ignored. Who's to blame? A new breed of hyperinformed superconsumers. (That's right - you!)

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By James Surowiecki, WIRED, November 2004