The Marketers' Challenges

The marketing and advertising industries are feeling the pressure more than ever to change and innovate. Commenting on what the persuasion industries are confronting today are Kevin Roberts, CEO, Saatchi & Saatchi Worldwide; Douglas Atkin,chief strategy officer for Merkley+Partners; Bob Garfield, columnist for Advertising Age; Andy Spade, Song Airlines' creative consultant; Naomi Klein, author of No Logo; and Mark Crispin Miller, media critic.

These excerpts are drawn from their extended FRONTLINE interviews.

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