Search engine extraordinaire Google has shot up to No. 1 among consumers in the latest Brand Keys' Customer Loyalty Leaders survey, overtaking Avis, which held the top spot for the past seven years. Brand Keys adds new brands yearly according to respondents' unaided mentions in the twice-yearly study, which polls 16,000-plus men and women aged 21-60.
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BRANDWEEK, October 25, 2004
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