They seem to be a cool guerilla firm.
ALT TERRAIN's mission is to be the premier industry resource for Integrated Alternative
Media and Brand Experience Marketing. ALT TERRAIN creates and implements integrated alternative media and brand experience marketing campaigns that authentically engage and influence consumers.
They specialize in providing advertising agencies, PR firms, marketing agencies, and media
planning/buying companies with opportunities to create consumer connections, ignite word-
of-mouth, and build relevant experiences for their client's brands.
Nontraditional media and marketing platforms are based on propriety lifestyle research, return on investment, cultural trends, touchpoint insights, and the constant analysis of the
changing relationship between consumers and media.
http://www.altterrain.com/guerilla_media.htm
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