An unlikely crop of blue-chip marketers are tapping extreme sports as part of their pitch. Will daring moves put them over the top?
By Barry Janoff, BRANDWEEK, 2.28.05
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Turn the data in your Web log files and analytics reports into actionable steps to improve site results.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
How to quickly and easily tweak your Web site's headlines, sales copy, FAQs and white paper PDFs so search engines send you more traffic.
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