Get Back in the Box - How Constraints Can Free Your Team's Thinking

Chip & Dan Heath, authors of Made to Stick, write a monthly column in Fast Company. In the December 2007 issue, the talk about how to become more creative by actually constraining your thinking. This may sound counterintuitive, but it makes sense. When you have 100% free reign, its often too much to be effective.

We're always told to think outside the box. But it's about time someone spoke up for the box. Because, paradoxically, thinking inside a box can spark creativity, not squelch it. So maybe you don't need to think out of the box. Maybe you just need a new one to think in." Read the full article here.

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