Packaging - Costco vs. Whole Foods


Costco...bigger bag, brighter colors, disregard for "natural" looking packaging, photos of product, and the Lucky Country kangaroo is considerably different.

Whole Foods...brown bag (to make it feel more natural), drawings instead of photos, a more traditional looking kangaroo, and play up the "gourmet" and "soft."

Both have the star-shaped violator to make sure we know its "all natural."

Interesting, if you ask me. Not that Costco makes vendors change packaging to meet the warehouse store requirements, but that Whole Foods does the same. Let us not forget that while it may be natural, organic, whatever...you still need to market it properly.

From CandySnob

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