The New Nike

The cover story in this week's Business Week. Talks about how NIke is no longer the brat of sports marketing, and has a higher level of discipline and performance.

Some points of interest and relevance...Nike has shortened its development cycles, getting products to market faster; embraced the operational/financial, bottom-line orientation, not just the aggressive top-line, market share building of its past; and embraced fashion, hiring an ex-Polo designer to head up the apparel division. Not to mention a solid aquisition strategy. And the results are impressive.

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