Coca-Cola is not an American brand, L'Oreal is not a French brand, and Samsung is not a Korean brand. Rather, they are global brands.
They are symbols of a global culture created by the Internet, travel, music and other influences that easily seep across borders. So what are the implications for brand strategists?
Read More
Nick Wreden, MarketingProfs.com, October 19, 2004
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment