10.15.2004

Where Do the Great Brands Come From?

...For 80 years they (brands) floated on the periphery of marketing, an interesting by-product of our process, convenient for organizational purposes, but nothing special. Then we took a closer look, and were we ever astounded by what we found...

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BRANDWEEK, October 11, 2004, Sam Hill

2 comments:

Greg Woodman said...

He says to create a great brand involves more then just marketing? Hmmm maybe he does not understand marketing fully....he must think it is just Advertising and promotion verse the 4 p's.......Starbucks could teach this guy lots....all the way down to the touch point of toilet paper at a STarbucks is MARKETING!!! Funny how marketing is so POORLY MARKETED........then again only professors teach it.....

Robert Wallace said...

I agree. I hate the fact that the "marketing department" is another name for A&P, or Communications. I also hate that marketing is a "cost center" in the budget. We all know that drill well don't we? The bean counters don't seem to realize that without marketing, there are no sales. And without sales, there are no beans to count...its a blank spreadsheet.