Word of mouth may be one of the more informal elements of the marketing mix, but it's by no means less effective.
In fact, if your company is releasing a new product or service, no formal marketing method meant to increase its exposure can match the power of people talking to each other about it.
When it comes to Internet marketing, one of the ways to kick-start this process is to get your piece of news mentioned on possibly the most effective online mouthpiece around: the industry blog.
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Catherine Parker, MarketingProfs.com, October 12, 2004
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