...For 80 years they (brands) floated on the periphery of marketing, an interesting by-product of our process, convenient for organizational purposes, but nothing special. Then we took a closer look, and were we ever astounded by what we found...
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BRANDWEEK, October 11, 2004, Sam Hill
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I agree. I hate the fact that the "marketing department" is another name for A&P, or Communications. I also hate that marketing is a "cost center" in the budget. We all know that drill well don't we? The bean counters don't seem to realize that without marketing, there are no sales. And without sales, there are no beans to count...its a blank spreadsheet.
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