Placecast to target ads at Wi-fi hotspots

As if you weren't already a little worried about privacy at public wi-fi spots - Placecast is releasing a product that targets users by Wi-Fi hotspot, delivering ads based on where they are and what content they're perusing.

from MarketingVOX

1 comment:

David said...

From the article...
"All this is done without any issue of privacy, as we do not need to know who the user is. This is not user-centric, it's place-centric," said Bezancon. "I'm in a particular place at a particular time and usually there are reasons why I'm here and we can infer from that perspective the form of behavior we can target against."