This isn't Hall's first foray into critiquing viral video, my personal favorite is "Giant Fake Boobs? Hmm, Must be a Viral" in which he states what any sane marketer should know, but many don't acknowledge because its easier to think everyone can have viral success,
"A viral is not a viral until it has become a viral. Viral is a result, not an intent. Just because I call something viral does not mean it will become a viral."Find more videos like this on AdGabber
Read the critique.
Read Giant Fake Boobs?
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