When Viral Video Isn't...

AdGabber, Steve Hall to be specific, nailed it on his critique of this lame "viral video." Note to overly ambitious, frustrated creatives out there...all video is not viral.

This isn't Hall's first foray into critiquing viral video, my personal favorite is "Giant Fake Boobs? Hmm, Must be a Viral" in which he states what any sane marketer should know, but many don't acknowledge because its easier to think everyone can have viral success,
"A viral is not a viral until it has become a viral. Viral is a result, not an intent. Just because I call something viral does not mean it will become a viral."
Find more videos like this on AdGabber

Read the critique.

Read Giant Fake Boobs?

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