8.23.2004

Airwalk is in Payless - The Party is Truly Over

Airwalk(R) Lifestyle Footwear Is the Latest Brand in Expanded Athletic Line From Payless ShoeSource

Back-To-School Collection Features Fleece, Contemporary Casual Looks and Classic Skate Styles. Payless is helping parents send kids back to school in style without breaking the bank by offering many new brandsthat deliver the hottest new footwear fashions at prices everyone can afford. The latest in the new Payless(R) branded athletic shoe collection isAirwalk(R) lifestyle footwear, available at Payless stores nationwide andPayless.com for men, women and children beginning at under $20 a pair. Read More

I saw the TV ad on national TV, I believe MTV to be exact. And check out the homepage at payless.com. OUCH...

www.payless.com

2 comments:

Greg Woodman said...

I cannot believe they would put the "One" in Payless. Footlocker would of brought that back had they used the same price point/sourcing arrangement they used with Payless.

Robert Wallace said...

The tv ads are running in pretty heavy rotation, and the payless homepage has airwalk front and center. This is a huge deal for payless. Unbelieveable.