Chuck Taylors have endured for years as the anti-trendy sneaker, and now new owner Nike has launched an ad campaign to make them, well, trendy. Ad campaigns? When it comes to his trusty Chucks, Jeff Hess don't need no stinkin' ad campaigns. That's because Hess, of Jefferson County, has faithfully worn Converse Chuck Taylor All-Star sneakers for nearly two decades. Read More
From the American Marketing Association's website: www.marketingpower.com
Aug 22, 2004 - St. Louis Post-Dispatch; Author: Jeff Daniel
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