The Brand Connection - The Link Between Corporations and the Executives that Lead Them

In this day of celebrity brands, and branded cities, it is not only becoming common, it is becoming essential, for senior executives to build and communicate their personal brands to expand both individual and corporate success. To develop and implement communications plans that nurture corporate brands, it is essential to have an in-depth understanding of branding. Read More
MarketingProfs.com, William Arruda, 8/27/02

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