The One True Secret of Email Marketing

With years of combined experience, we've discovered quite a bit about what works, and what doesn't, in the email marketing arena. More than that, we've also divined the true secret of marketing via electronic mail.

Scootch up your chair and lean in close to your screen. Here's the single great truth of email marketing: It's the content that counts. Pay the most attention to what really matters: the words in your message, and the words on any web pages the email links your customers or readers to. Seems obvious, eh? Unfortunately, that's not obvious from the way most companies do things. Read More

MarketingProfs.com, Ann Handley and Nick Usborne, August 20, 2002

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