Making Brand Promises You Can't Keep

Just as you don't like to be let down or mislead, neither do your customers. Although it may be tempting to make claims of greatness or leadership to stand out within a cluttered marketplace, it will not lead to long-term success and customer loyalty if you can't deliver.
If you lie to your prospects and customers you cannot hide. In the end, you will lose and your competitors will gain.
Read More
MarketingProfs.com, Tony Bombacino, September 3, 2002 

No comments: