What women want is the eternal mystery, and we can’t all tweak our product lines to fit a woman’s top ten desires (true love, regular pedicures and sculpted upper arms, among others). So, if you want to reach women with your wonderful widget, and they don’t yet realize that they need your widget at all, what do you do?
The buying mind of a woman is a sophisticated and powerful tool. Marketers should try to tap into the characteristics of her buying mind that will guide her to thinking that what your company provides is, indeed, what she wants. Here are those characteristics...
Hey, it's quicker than a trip to Venus. Read More
MarketingProfs.com, Andrea Learned and Lisa Johnson, July 23, 2002
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