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7.29.2004
Cool Quote - 7/29/04
"If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you."
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John Stewart, Former CEO, Quaker
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IF - Rudyard Kipling
My Beef With Big Media
Thinking Outside The Cup
Sales and Marketing 2003: Sell Me The Money
Using the Business Case to Close the Deal
Trading Up
Where Are the Women?
The Company as Magazine
Top Six Sales Guide Mistakes
Selling ROI: Beyond The Numbers
How Women Buy
The Trouble with Segmentation
The One True Secret of Email Marketing
Cool Quote - 7/29/04
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Making Brand Promises You Can't Keep
A Question of Value
Desiderata
Leadership - Honeywell CEO Interview
What To Do With What You’ve Got: Using Testimonial...
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MCDONALD'S PULLS FURTHER AWAY FROM MASS MARKETING
How We Keep Score in Life
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Cult Brands
Business Week's 100 Top Brands - 2004
Superbrands 2004
Greetings & Welcome to hypermediate!
Zero Hour Marketing
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