The Trouble with Segmentation

Despite bigger and better data warehouses, fancier analytical tools, and a growing body of data-mining knowledge, companies continue to struggle with the concept of database segmentation. For now, segment profiles in most companies remain simply good bed-time reading.Put these suggestions to use, and your CFO will leap out of bed. Yikes! Read More

MarketingProfs.com, Stephen Shaw August 6, 2002

No comments: