This is the first of I hope many posts to the hypermediate web log. Those that helped found the marketing services firm, hypermediate, back in 2000, know what the term meant. hypermediate means, "to being buyers and sellers together at a rapid pace." While the company is no longer around, the idea and the participants are.
However, the purposes of this blog are broader. The hypermediate crew is notorious for sharing articles and learning with each other - both professional or personal subjects. Most of use saved them in a binder we lovingly called "The Book of Woo," named after our boss. We're extending this idea online.
Primarily hypermediate will focus on marketing, capitalism, entrepreneurship, brands and business. However, it will also discuss personal and professional philosophies. So hypermediate in this incarnation is really about the bringing together of ideas and the people around those ideas, at a rapid pace. We'll see where it goes.
Those of you reading this already know who you are. Hopefully we will find and invite others into this discussion. Those that strive to live, love and learn. Those that wish to constantly challenge themselves. Those that have twisted senses of humor.
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