1.11.2008

70% of Consumers Research Packaged Goods Before Buying

Seventy percent of consumers do research before making purchases, even on products such as packaged goods. And 86% say they're not relying on brand websites for the information they seek.

This means they're getting it from other sources - are you properly communicating to your consumers?

More from Marketing Daily

from Marketing Daily via WOMMA blog

No comments: