Higher Budgets and Online Spending in store for B2B Marketers in 2008

B2B Branding. Not nearly as easy to get your head around as consumer branding, but absolutely just as important. BtoB Magazine's 2008 Marketing Priorities and Plans study says that most B2B marketers (60 percent) plan to increase their 2008 marketing budgets, but fully 79 percent plan to increase their online marketing budgets. Their 2006 survey had found that nearly 76 percent of marketers planned to increase their online budgets in 2007.

Nearly 30 percent of marketers said their budgets would remain unchanged in 2008, and 10 percent said they plan to decrease budgets, according to the survey of 213 B2B marketers conducted online in the last week of November and the first week of December.

Other key findings here.

Read The Case for B2B Branding: Pulling Away from the Business-to-Business Pack

via MarketingVOX

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