1.03.2008

Apparently Diageo has never watched YouTube

Take note, this is how to use social media to accomplish exactly the opposite of what you want to accomplish. User-generated video, selling liquor, promoting responsible drinking...yeah right, good luck.

Drink company Diagio is using OpenAds.net to
solicit creative materials from creative types — both professional and amateur — for use in a responsible drinking campaign.

From MarketingVOX

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