1.09.2008

Rumors of Holiday e-commerce's demise were premature

Holiday e-commerce results are in and they hit a record $29B in Sales, up 19% from the same period last year, according to comScore.

The highlights:

The biggest shopping day? Green Monday" (Monday, Dec. 10) was the heaviest individual spending day of the season with $881 million in sales, followed by Tuesday, Dec. 11 ($819 million), and Thursday, Dec. 6 ($803 million).

Fastest-Growing Product Categories? Videogames, consoles & accessories, up 129% from 2006. Thank you Nintendo Wii, Sony PlayStation and Halo 3.

The heaviest spending week? The week ended Dec. 16 - $4.7 billion in online sales, edging out the week ended Dec. 9's $4.6 billion.

Read the whole article on MarketingVOX

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