When brand policing runs amock - Lacoste loses court case against dental practice

Lacoste, makers of the famed polo shirts, just lost a trademark court case with a UK-based dental practice. Apparently its been going on for four years, with Lacoste saying people could get confused and think the dental practice is Lacoste-endorsed. Get real. In the correct decision, the court ordered that Lacoste pay the dentists owes the dental practice £1450 pounds for legal costs.

Last year in Beijing Lacoste won a trademark battle against three Chinese companies, getting $98,700 in damages.

AdRants poses a good question about this, "...If the French firm ain't shy of the global court system, why hasn't it gone after Crocs yet?"

from AdRants