Always looking at things in a slightly different way, Godin talks in this post about how WOM is difficult for consumers too, not just businesses. Why? Because only a relatively small percentage of people like to spread the word, most like anonymity and keeping quiet."Sure, 1% of your customers blog or post or just plain talk. They're louder than ever before. But the other 99% represent a real opportunity for you."Figure out how to get the 99% our of their shell to stump for your brand and you're on your way to cult like status. Godin mentions the Iowa Caucuses and uses the "get out the vote" analogy. Case in point, Obama has mobilized his supporters, specifically the historically apathetic youth vote. That is one of the main drivers of Obama's success, to Godin's point - Obama got to "the other 99%" vs. the Ron Pauls of the world who have great buzz, but terrible mobilization.
More from More from Seth Godin's Blog
Books by Seth Godin:
- Meatball Sundae: Is Your Marketing out of Sync?
- The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
- Purple Cow: Transform Your Business by Being Remarkable
- Word of Mouth Marketing: How Smart Companies Get People Talking
- Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
- Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
- All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
- Unleashing the Ideavirus
- The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
- The Big Red Fez: How To Make Any Web Site Better
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