4.17.2008

Common Craft - Taking the UPS Whiteboard to the masses

We first learned about these cats from Community Guy (so thank you!) - they take the UPS whiteboard idea and have made it a business. They make short videos to explain complex ideas and products, from twitter to Redfin, RSS to wikis. I'm working with several clients who could use this service. They also resell the videos, another good idea and free advertising for those whom they have made videos. This whole idea of simple drawings as a medium to effectively communicate complicated ideas is also featured in this month's Fast Company (article not online yet).

Check out Common Craft

Photo from Community Guy

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