According to a new study from the Society for New Communications Research, 72% of consumers use social media resources to research a company's reputation before making a purchase decision. Seventy-four percent of consumers report basing their decisions to do business with a company on their social media research. The study also found that 59% of those surveyed say they use social media as a place to vent their customer service frustrations. - WOMMA Word via ClickZ
And there are plenty of companies tracking online buzz...like Crawdad Technologies and new beta service Trendpedia.
1 comment:
Thanks for stopping by The Kitchen, Bob! I have linked both of your awesome web sites on my blog!
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