Still not taking social media seriously??

Can't believe that would be true...or at least I hope not...

According to a new study from the Society for New Communications Research, 72% of consumers use social media resources to research a company's reputation before making a purchase decision. Seventy-four percent of consumers report basing their decisions to do business with a company on their social media research. The study also found that 59% of those surveyed say they use social media as a place to vent their customer service frustrations. - WOMMA Word via ClickZ

And there are plenty of companies tracking online buzz...like Crawdad Technologies and new beta service Trendpedia.

1 comment:

The Kitchen said...

Thanks for stopping by The Kitchen, Bob! I have linked both of your awesome web sites on my blog!