How to get your product into Whole Foods

Brand Autopsy summarizes the key points of a recent BRANDWEEKarticle that explains how you can get your products on the shelves at Whole Foods. I'll do my best to summarize one step further. Future Odwalla's out there, take note.

1. Make sure your product not only has the right ingredients, but also that it doesn't have the wrong ingredients.
2. Be product-focused, not sales-y. Don't be slick, be genuine and real.
3. Be patient, and take whatever limited shelved in a limited # of stores that you can. National distribution starts small.
4. Sell the regional and/or local buyer, not just the national buyer. Local management can make buying decisions at Whole Foods.

From Brand Autopsy

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