Three Books to Read on Online Marketing

In case you don't have a big enough pile of books to read, here are three to check out if you're interested in

Groundswell: Winning in a World Transformed by Social Technologies
"Groundswell is must-read material for all Marketing Managers and Marketing Directors who want to use the power of the Internet as an extension of their marketing department." - Brand Autopsy, read the whole review here

Web Analytics: An Hour a Day
"this book demystifies web analytics in an easy to read, enjoyable manner." - Online Marketing Performance

Call to Action: Secret Formulas to Improve Online Results
This book covers the "concept of Persuasion Architecture—a methodology which, at a high level, combines consumer psychology, business goals and website design with an overall goal of maximizing" Online Marketing Performance

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