AdAge Concludes that Marketers Must Learn Digital Marketing

AdAge ran an article called People, Process and Organization Must Evolve Now by Richard Rawlinson and Christopher Vollmer of Booz Allen Hamilton. Its a painful read, but AdRants makes it not only bearable, but funny. Funny because it couldn't be more spot-on. I couldn't have said this better myself, AdRants should be on everyone's must-read list is you're looking for the straight skinny on today's advertising. If you read that AdAge article and are shaking your head up and down, saying "man, these guys in ties really know what's going on..." just pack it in.

Read the article by Steve Hall

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