Virgin Mobile moves deftly and brilliantly with Spitzer ad

Eliot Spitzer got nailed for being "Client #9" in a prostitution bust - I imagine much to the joy of the businessmen he put in Sing Sing.

But leave it to Virgin Mobile to make even more hay about the story, and drive their brand and business in the process. AdRants reported on the print ad Virgin Mobile in Canada put out which shows a picture of the NY Governor waving to the congress with a thought balloon that reads "I'm tired of being treated like a number..." The ad copy says "At Virgin Mobile, you're more than just a number. When you call us we'll treat you like a person, not a client. Whether you're #9 or #900, you'll get hooked up with somebody who'll finally treat you just how you want to be treated."

It sheer genius - not simply because its shocking and brash, but more importantly because its relevant to the value message of their business. And kudos for being so opportunistic to move on this while it was a hot story.

No comments: