Railroads go customer-centric to reinvent themselves

Originally hailing from a once-prominent railroad town that was and is suffering from Marketing Myopia (the Theodore Levitt classic; hypermediate covered this idea way back in 2004), I was glad to see that railroads are realizing they can still compete on service and being customer centric. Traveling by train is like nothing else, an experience that still has legs in the marketplace. Read the whole story at strategy + business.

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Illustration by Daniel Pelavin

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