As always, there are a ton of great ideas in this year's Email Awards Gallery from Marketing Sherpa. The list features 47 companies, B-to-B and B-to-C campaigns, newsletters, ‘Welcome’ letters and triggered campaigns. Top brands represented include: Pepsi-Cola, SAP, Royal Caribbean, Dell … even the US Army. Read more here.
Other useful reports from the Sherp:
How to Get Better Results from Your Email Newsletter - a step-by-step handbook gives you 29 ways to get more subscribers for your newsletter list; how to create a newsletter readers open and respond to; and how to measure your results.
How to Avoid Email Filters - At least 18% of your email campaigns and newsletters are blocked or filtered by mistake. Practical handbook details the 10 specific tactics to improve your delivery rate, including AOL and Hotmail delivery. Also check out Permission Emailer's Guide to Avoiding Filters.
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