Most consumers don't accurately comprehend the term "spam"

Check out these interesting, but oddly disheartening, stats from a recent Q Interactive survey on email and spam. Since when does "not interesting" mean "spam." Sort of scary.
  • Over half of survey participants — 56 percent — consider marketing messages from known senders to be spam if the message is "just not interesting to me."
  • 50 percent of respondents consider "too frequent emails from companies I know" to be spam.
  • 31 percent cite "emails that were once useful but aren't relevant anymore."
Read the rest of the post at MarketingVOX.

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