3.28.2008

Nicely played, Netflix

"To appease customers whose service was disrupted by a Monday system glitch, Netflix sent out slews of apology emails and offered affected customers a 5% discount -- to be automatically applied to their next billing cycles. Because the Netflix apology was quick, thorough, and sincere, most customers didn't even have a chance to get angry. In the face of a potential PR disaster, Netflix came out swinging with the kind of amazing customer service that makes Netflix's customers instant fans."

From WOMMA Word

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