FOX Business uses competition's flubs in ads

We would expect nothing less than nimble, aggressive and cut-throat marketing from FOX, or in this case the new FOX Business channel. The New York Times and the Wall Street Journal, quote CNBC's (FOX Business' chief rival) Jim Kramer as saying, "No. No. No. Bear Stearns is Fine... Bear Stearns is not in trouble... Don't move your money from there. That's just being silly. Don't be silly." FOX jumps on it as fast as Eliot Spitzer at a call girl convention, with the ad shown above.

It is worth noting, however, that Henry Blodget of Silicon Valley Insiders notes that Cramer isn't totally wrong if you listen carefully. "Cramer never mentions shares of Bear Stearns, and was referring to money held at Bear Stearns, about which he's been proven right, not wrong."

But in the world of marketing, and the knife-fight that is cable television, perception is reality.

From Silicon Alley Insider

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