Companies Court Blogs to Hit Niches

This is why smaller, more nimble consumer companies have a massive opportunity to cut into the market place against big companies. This AP article talks about how convenience food makers are courting bloggers (such as HeatEatReview.com), saying that using bloggers to promote products allows marketers to cherry-pick more niche audiences to spurn WOM for more obscure products. This is not new news, consumer blogs have been out there for years, making a significant impact on retail sales of niche products. Just look at SingleServeCoffee.com, CandySnob.com, GPSLodge and CheapFunWines.com - just a handful of blogs from BlogPire Productions, who does nothing but focus on niche product categories.

From AP via WOMMA

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