Naming rights for Dubai Metro

I guess the folks at Dubaimetro didn't pay attention to the naming debacles during the Internet boom, where start-ups instantly had enough money to buy the rights to sporting venues, only to have to sell them off once the market tanked. Then again, Dubai doesn't really fit the mold of any other situation, so more power to them. This print ad (pg. 14 of this week's BusinessWeek), caught my eye. Even more than the idea of advertising the naming rights themselves, check out the bottom left corner...the process is being handled by IMG, the super agents of celebrities and professional athletes. Building's as celebrities...hmmm.....