Fast Company showing a lack of creativity

The April issue of Fast Company shows a nice image of Barack Obama, which makes sense since the feature story is about the presidential candidate. Why do I think the mag is showing a lack of creativity? Two reasons. One, they had basically the same cover in their July/August issue. Again with a democrat heavyweight, Al Gore. Black and white photo, white space background, red and black headline. Two, the headline reads, "The Brand Called Obama." Enough with the "Brand Called You" thing already, they've been milking this for nearly a decade. We still love you though, Fast Company, don't worry.

Check out Fast Company here.

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