Direct mail meets targeted product trial

Its about time direct mail got a shake up. Check out Matter, who is taking an unconventional approach, sending out boxes of "interesting stuff"

"London-based Matter works with product manufacturers to compile collections of items carefully designed to please specific audiences, and it sends them out to consumers at no charge. Each participating company creates and contributes an item—something that explains what the company does, says something about its ideas or values, or can be tried out."
Check out Matter

from Springwise

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